WEEK 11 UPDATE — New AI Angles, Smarter Ads, Multi-Audience Testing, and Finding the Real Winners

Week 11 landed at that interesting stage of the bootcamp where the shiny “newness” is long gone, the habits have settled in, and the real test becomes consistency. This week’s focus was one of the biggest strategic pivots so far – using the completely rebuilt Wealthy Affiliate homepage and AI suite to reach wider audiences with new angles.

Instead of promoting a single business model or narrow group, the new homepage now highlights 50 different business models. Which basically means there are 50 different ways to start a conversation with the right person at the right time.

I didn’t pick one. I picked… well, a lot. Some performed, some didn’t, and one audience category rose to the top and became the hero of Week 11.

This update breaks down the lesson, what I shipped, the ads I tested, the results after lowering my budget post-Black Friday, and why Content Creators ended up stealing the show.

The week’s class revolved around one central idea:

• WA now gives affiliates an unlimited angles toolbox with 50 business models
• Each angle can target a totally different group who already “gets” the value
• The AI suite (Image Studio, Logo Creator, Article Designer, Jaaxy Research) makes it easier to demo real results
• Before/after ads now hit harder than ever with the upgraded Image Studio model
• Facebook ad targeting can go far beyond generic “interest” toggles

The class also challenged us to create a new ad using a transformation angle, build at least one variation, post it, boost it for $1/day, and track results throughout the week.

And of course: write a blog post summarizing it all. So… here we are.

If Week 10 was about Black Friday momentum, Week 11 was about exploring the new evergreen angles and seeing which audiences actually respond once the sales noise dies down.

Here’s what I produced and tested:

• A complete multi-audience experiment using several of the “50 business models”
• Two fully built creator-focused ads using Image Studio
• One fitness-focused ad (paused after under-performance)
• Organic tests to travel agents, dental clinics, and heavy equipment operators
• Posted the creator ad publicly with full tracking
• Boosted the creator ad for $1/day
• Posted a second variation organically

The star of the lineup ended up being the Content Creator segment.

Below is the main ad I ran for Week 11 (via the Creator AI Image Tool angle):

One of the strengths of Week 11 is that you’re encouraged to explore more than just a single audience. So I tested:

• Fitness Coaches
• Content Creators
• Travel Agents
• Dental Clinics
• Heavy Equipment Operators

Fitness coaches didn’t convert well enough on CTR or landing page views, so I paused that ad.

The others barely registered (0–minimal engagement), which told me exactly what I needed to know:

• Not all 50 business models are worth running paid traffic to.
• Content Creators are extremely responsive to AI transformation angles.

Here’s one of the organic creator posts I published:

After Black Friday wrapped up, I dialed my budget back down to $1/day. Facebook immediately started warning me that my ad set was “unlikely to get any landing page views”, which is their polite way of saying “spend more money, please”.

The warning wasn’t wrong – the raw number of landing page views dropped – but the important part is that the CTR and cost-per-result stayed healthy. In other words, less traffic, but still highly qualified traffic.

The creator ad carried most of the weight here, with fitness and the other audiences either under-performing or staying purely organic.

The ads were only one part of this week. Outside of the bootcamp tasks, I had several other moving parts in the background — the usual juggling act that comes with running multiple niche brands at once:

• Managed booking platform setup and reservation workflows for FlyFishCR.com
• Published three new articles on the 0to100K site:
  • DSGNPop Full Review – Real Tests & Examples
  • Why December Is the Most Important Month for New Affiliates
  • Week 10 Update
• Rebuilt my Pinterest workflow and started crafting optimized boards
• Jumped into the first WA December Challenge – The Pinterest Perfect Pin Challenge

Now – speaking of FlyFishCR…

Week 11 is a big commitment inside this bootcamp, but there’s nothing wrong with taking a moment to breathe. When I’m knee-deep in ads, analytics, tests, and content, I remind myself why I’m building all this in the first place – freedom, better balance, and the ability to work from anywhere.

When I’m working on my FlyFishCR site, I make sure guests have the time of their life. Here are three of the packages we’re offering:

Work–life balance is real, and once this bootcamp wraps up, I fully plan on being on the guest side of this booking widget. All of this – the ads, the articles, the training – is building toward the ability to choose how and where we live.

Content Creators responded the strongest to the combination of:

• Transformation-style AI images
• Before/after storytelling instead of generic “earn online” promises
• Visual proof inside the ad itself
• Specific language around saving time and producing higher-quality output

These ads also produced higher-quality comments and questions compared to the fitness and service-based audiences, which is a pretty clear signal of who actually “gets it” right away.

Week 11 basically confirmed that creators understand the value of the AI suite without needing a huge explanation. They just want to see what it can do and how fast it can do it.

Refine:

• Creator-focused angles using more transformation-style Image Studio outputs
• Hooks tailored to specific business models instead of generic copy

Pause:

• Fitness coaches (no traction this round)
• All low-engagement organic tests (travel, dental, heavy equipment)

Test Next:

• Teachers as a dedicated audience for Week 12
• New creator variations with different backgrounds and color themes
• Lower-cost daily boosts while rotating creative to avoid fatigue

Week 12 builds directly on everything learned here. Higher-sensitivity angles, audiences with emotionally loaded narratives, and a brand-new demographic I’ve never targeted before: teachers.

The next update will break down the teacher ad, the new creative style, and what the metrics look like after stacking more data from the creator campaigns.

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