Last Updated on December 2, 2025 by Jeremy
Black Friday week is where all the nice theory about ads either proves itself or quietly falls apart. This week was not about dabbling with one cute campaign. It was about pushing real traffic into Wealthy Affiliate during the highest intent window of the year and seeing which stories actually hold up when the ad auction is at its most competitive.
Instead of building a single hero ad and hoping for the best, I ran a stack of creatives from different angles. Long term members. Backup plans for trades workers. Parents who are stretched thin. Black Friday regret versus Black Friday leverage. Some were built on my 0 to 100K page. A couple came from my personal profile. All roads pointed back to Wealthy Affiliate.
This update breaks down what the official Week 10 class covered, what I actually shipped, the real numbers from the Black Friday campaigns, and how this sets up Week 11 when the focus shifts from one promotion week to evergreen AI angles.
What I Actually Shipped During Week 10
Black Friday was the headline, but it was not the only story. I treated this week as a mix of traffic sprint and long term foundation work.
New Articles Published
I published two core pieces on From 0 to 100K that both support Wealthy Affiliate referrals long after Black Friday ends.
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Best Practices for Your First 60 Days in Affiliate Marketing (My WordPress Build, Keyword Research Screenshots & Real Results)
Read the full article
This is the foundation article I can send beginners to when they ask where to start. It walks through my real WordPress build, keyword research screenshots, and exactly how to avoid the usual 60 day failure loop. -
The Cost Of Doing Nothing: Why Delay Is More Expensive Than Failure
Read the full article
This one hits the mindset side. It connects directly to several of the Black Friday ads that talked about running out of time, backup plans, and what happens when you keep waiting for the perfect moment.
Ebook Launch: Freedom Is The New Rich
On top of the blog content, I also published a new Kindle ebook on Amazon:
FREEDOM IS THE NEW RICH: How to Build Online Income Streams & Live Anywhere – Strategies for 2026 & Beyond
by Jeremy Denesovych
The book is written for people who can feel the shift happening. They want income that moves with them, not income that chains them to one location. Inside I cover:
- How to build online income streams step by step.
- How to create digital assets that can pay for years.
- How to work from anywhere with nothing but a laptop and Wi Fi.
- How to earn your first online revenue as a complete beginner.
- How to design a life that is built around time freedom instead of time restriction.
No tech degree required. No perfect niche needed. No permission slip from anyone. Freedom is the new rich. This book is my current best attempt at putting that into a real plan.
Grab Freedom Is The New Rich on Amazon
Complete Social Media Profile Refresh
Quiet work that nobody sees still matters. Alongside the ads and content, I revamped every major social profile:
- Personal Facebook profile.
- Everything RVs and More page.
- Earthbound Tours page.
- From 0 to 100K Facebook page.
- Personal X profile.
- LinkedIn profile and banners.
Profile photos, banners, and descriptions now match the more business focused direction this project is taking. When someone clicks through from a Black Friday ad, they land in an ecosystem that looks intentional, consistent, and worth taking seriously.
Black Friday Ad Results Snapshot
Here is the birds eye view of what actually ran during Black Friday week. These numbers include campaigns from my 0 to 100K page and my personal profile.
- Total ads involved in the push: 11
- Total ad spend across the window: about CA$539.15
- Total landing page views generated: 9,276
- Average cost per landing page view: about CA$0.06
If you have ever priced solo ads or so called guru traffic, you know that sixty to seventy cents per landing page view is often considered decent. Hitting the three to six cent range during Black Friday is a very different story.
The screenshot below is the summary from inside Facebook Ads Manager that ties all of this together.
The Ads That Did The Heavy Lifting
Not every creative pulled its weight. A few stood out as clear winners, some held steady in the middle, and a couple taught me what not to repeat next year.
Top Tier Winners – Around Three Cents Per Landing Page View
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Sticky note 0 to 100K ad
Spend: about CA$19.47
Reach: about 15,838
Landing page views: 632
Cost per landing page view: roughly CA$0.03 -
Roy story ad – twelve years inside Wealthy Affiliate
Spend: about CA$26.62
Reach: about 133,500
Landing page views: 802
Link clicks: 1,535
Cost per landing page view: roughly CA$0.03 -
“Most people do not fail because they lack ability” final three day push
Spend: about CA$73.20
Reach: about 545,200
Landing page views: 2,321
Link clicks: 4,904
Cost per landing page view: roughly CA$0.03
Those three ads alone produced over 3,700 landing page views and anchored the entire campaign.
Very Strong Workhorses – Around Six Cents Per Landing Page View
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Jay breakdown ad – three Black Friday strategies
Spend: about CA$76.77
Reach: about 62,218
Landing page views: 1,218
Cost per landing page view: roughly CA$0.06 -
Trades backup plan ad
Spend: about CA$55.89
Reach: about 49,335
Landing page views: 993
Cost per landing page view: roughly CA$0.06 -
“Time to get your butt in gear” Black Friday ad
Spend: about CA$69.50
Reach: about 214,939
Landing page views: 1,152
Cost per landing page view: roughly CA$0.06 -
Second 0 to 100K Black Friday note ad
Spend: about CA$32.74
Views: about 56,636
Landing page views: 600
Cost per landing page view: roughly CA$0.055
These ads were not as flashy as the absolute winners, but they kept the average cost per landing page view low while adding over three thousand more visits on their own.
Middle Tier Tests
A handful of ads landed between eight and twenty one cents per landing page view. These covered angles like:
- Print on demand product build using Image Studio and Shopify.
- Maxine style AI story about building something real instead of chasing hype.
- Parent burnout resets with lower budgets.
None of them were failures, but in a direct comparison with the top performers they are clear candidates to rebuild, reposition, or retire.
Why The Winning Ads Worked
After looking across all eleven campaigns, a few patterns are impossible to ignore.
Real People Beat Vague Hype
The strongest ads leaned on specific Wealthy Affiliate members, not nameless case studies. Roy has been inside for twelve years on purpose. Jay has a clear teaching style and was breaking down actual strategies. The Black Friday recap from a member who joined in 2019 was grounded in consistency, not shock value.
When you put that beside the usual “AI made me rich” noise, it is not hard to see why the more grounded stories won the auction.
Time Pain Beats Money Hype
The best ads did not scream about quick money. They talked about running out of time. Bodies wearing out in trades. Parents carrying invisible work that nobody sees. The difference between loading up on things that collect dust in January versus buying tools that change the next twelve months.
Apparently telling people “you do not have unlimited tries” lands better than promising a jackpot.
Simple Creatives Outperformed Loud Ones
The winners were not overdesigned. Most of the heavy lifting came from:
- One clear headline that speaks to a real situation.
- One honest paragraph that sounds like an actual person, not a funnel template.
- A clean Image Studio visual that makes you stop scrolling for a second.
That mix was enough to pull in three to six cent landing page views during the busiest ad week of the year.
What Happened After The Click
Clicks and landing page views are only half of the picture. The rest plays out inside Google Analytics and the Wealthy Affiliate dashboard.
For this Black Friday push I watched three things in particular:
- Which ads were sending visitors who actually stayed and read the content.
- Which landing pages kept people moving toward Wealthy Affiliate instead of bouncing.
- Where the new referrals and upgrades were coming from when I matched the tracking links against the campaigns.
The screenshots below show a slice of that behaviour: traffic spikes during the Black Friday window, the flow into my key articles, and where Wealthy Affiliate registered the clicks and referrals from this campaign.
What I Will Keep, Pause, And Fix For Next Time
Ads And Assets To Keep Or Scale
- Roy twelve year story ad.
- “Most people do not fail because they lack ability” final three day push.
- Trades backup plan ad that speaks to worn out bodies and backup income.
- Jay breakdown ad with three clear Black Friday strategies.
- The quieter sticky note style 0 to 100K ads that feel more like notes than promos.
These have already proven they can fight through Black Friday auction pricing while staying in the three to six cent range. They are worth keeping in the toolbox for future promotions with updated dates and hooks.
Things To Pause Or Rebuild
The middle tier burnout and AI themed ads are not going in the trash, but they are not going to keep running untouched either. They need tighter angles and stronger links back to specific problems before they earn more budget.
System Fixes For Future Promos
- Make sure each ad story flows directly into the landing page story without a hard tone shift.
- Keep refining one or two evergreen landing pages that can handle promos year round, not just in November.
- Use this Black Friday data as a benchmark for cost per landing page view during quieter months.
Week 10 answered the question “Can I drive serious traffic when the world is running promotions.” The answer is yes. The next question is whether I can keep those standards when things are quieter.
Week 11 Preview – New AI Angles And Bigger Audiences
Week 10 was a sprint. Week 11 shifts into something more strategic. Wealthy Affiliate just rolled out a new homepage that highlights fifty different business models, plus the full AI suite inside the platform Image Studio, Logo Creator, Article Designer, and Jaaxy Research.
The Week 11 class is called “New AI Angles & Creative Targeting: Promote To Bigger Audiences With The New WA Homepage.” The goal is to use that homepage as a targeting menu instead of just a nice looking layout.
The core tasks I will be working through next are:
- Choosing one audience segment to focus on, for example realtors, restaurants, creators, or local services.
- Writing a short note on why the AI tools inside Wealthy Affiliate actually help that one group.
- Creating at least one Image Studio before and after ad that shows a clear transformation.
- Running a simple one dollar per day Website Visitor campaign to that specific audience.
- Reviewing the numbers at the end of the week and deciding what to keep, what to pause, and what to improve.
Black Friday proved that traffic is not the problem. The challenge now is matching the right angle to the right audience using the new tools inside the platform.
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